product validation

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Sunk Cost

Sunk costs are the expenses spent in the process and are not concluded as successful. These can be of financial, time, or one's attachment nature and are thus resources which costs won’t return in any way.

Oct 31, 20243 min read

Jobs To Be Done

Jobs To Be Done (JTBD) is a theory for understanding the process of consumer life’s transformation. The usage of JTBD improves your product design.

Oct 31, 20249 min read